WHO WE ARE
We are your go-to
Creative Department
RRDG is a full-service content production and design agency based in Connecticut, serving brands across the globe. We specialize in high-quality video production, product photography, packaging design, point-of-purchase materials, and A+ content for the home improvement and tool industries, among many others.
Our expertise lies in helping Stanley Black & Decker licensees meet brand standards, accelerate product approvals, and stand out in competitive marketplaces like Amazon, Lowe’s, and Home Depot.
We don’t just work with SBD licensees—we craft strategic, story-driven content that connects with any audience,elevates your brand, and drives conversion across all retail and e-commerce platforms.
2024 People To Watch
130+ Design Awards and counting.
14 in 2024 alone and the most by any
agency in the USA for the 4th year in a row.
WHAT WE DO
High Quality Premium Creative
We help brands create high-impact content that gets products approved faster and sold sooner.
We know what it takes to succeed on Amazon, Lowe’s, Home Depot, and other retailers.
Our team is fluent in each platform’s technical specs and compliance requirements—
saving your team time, money, and frustration. Whether you're launching new SKUs
or refreshing your existing lineup, we act as your creative extension—bringing your
brand to market faster, making it easier to manage, and designing it to perform.
OUR CAPABILITIES
Award Winning Creative Team
At RRDG, we don’t just create brands—we help build brand cultures that drive sales across every touchpoint. From packaging, merchandising, and product photography to Amazon A+ content, video production, and marketing materials, our work is designed to communicate clearly, sell effectively, and stay consistent with your brand voice. We specialize in the home, auto, construction, and apparel industries, with proven success helping clients dominate both retail shelves and digital storefronts—even during the challenges of 2020, when many of our clients saw their best sales years ever. As an award-winning creative partner trusted by major brands and SBD licensees alike, we function as an extension of your team—offering end-to-end creative solutions or focused support where you need it most.
SBD Brand Compliance and Approvals up to 4x Faster
Our team helped developed some of the brand standards in-use today. We have been helping Stanley Black & Decker for over 22 years and we know how the system works. We treat every licensee that walks in our doors as an extension to the SBD brands and as a member of our team. We not only get through approvals faster for everything you need to get your product on the shelves, we serve as your external creative resource here to help in any way we can. Click on the buttons to learn more about how we can be your long-term reliable resource.
Our services include:
Branded Video Production
From product demos to lifestyle storytelling, we produce cinematic-quality videos optimized for retail, digital ads, and social platforms—always aligned with brand guidelines.
Product Photography & Lifestyle Shoots
Studio-quality imagery and real-world application shots designed to drive clicks, conversions, and retailer approval across Amazon, Lowe’s, and Home Depot, and more.
Packaging & POP Design
We develop retail-ready packaging and point-of-purchase displays that not only meet brand standards, but also stand out on shelves and online.
A+ and B+ Content Creation
We specialize in crafting high-converting e-commerce content—from custom graphics to mobile-optimized modules—that elevate your product listings and increases shopper confidence.
