Adapting to Change: How RRDG Productions Delivered Craftsman’s New Campaign Standards

In the world of creative production, things don’t always go as planned. Campaign standards evolve, timelines shift, and brand guidelines get updated—sometimes at the very last minute. What defines a great creative partner is the ability to adapt quickly without sacrificing quality. That’s exactly what happened during our most recent project with Chamberlain licensed Craftsman Garage Door Openers.

The Challenge

Just two days before we were scheduled to shoot a commercial for Craftsman garage door openers, the brand team announced a major shift in campaign standards. The original storyboard, production plan, and editing approach were suddenly out of alignment with Craftsman’s new direction.

For many production companies, this would mean delays, extra costs, and a compromised end product. But at RRDG Productions, we have a great relationship with the brand teams and pride ourselves on flexibility, speed, and precision.

The Solution

With virtually no time to spare, our team jumped into action:

• Redrafted the storyboard overnight and secured brand approval in less than 48 hours.
• Re-engineered our production plan to match the updated campaign guidelines.
• Adapted in post-production to deliver a polished commercial that perfectly aligned with Craftsman’s new "Build On" brand standards.

The Result

The result was a cinematic commercial that didn’t just meet the updated requirements—it reinforced Craftsman’s new campaign initiative seamlessly. The project was delivered on time, on brand, and without compromise.

Why This Matters

This project demonstrates what sets RRDG Productions apart:

• Cinematic video production tailored to strict brand standards
• Lifestyle & product photography optimized for e-commerce
• A+ and B+ retail content that elevates listings across Amazon, Lowe’s, Home Depot, and other retailers
• Fast approvals and dependable delivery that keep campaigns moving forward

We’ve already helped multiple Stanley Black & Decker licensees execute high-quality content under tight timelines, and we’re excited to continue expanding these partnerships.

Final Thoughts

At RRDG Productions, we don’t just make videos—we help brands build consistency, accelerate approvals, and stay competitive in fast-moving marketplaces. Whether you’re a global brand like Craftsman® or a growing company looking for cinematic content, we bring the same commitment to agility, quality, and storytelling.

 Want to see more examples of our work? [Explore our case studies here.]