SBD
Licensees
Your Secret Weapon to Nailing Stanley Black & Decker Approvals
Why SBD Licensees Trust Us
With over 22 years of experience working with Stanley Black & Decker, we understand the approval system inside and out. That means:
Faster Approvals
We know the standards inside and out. We helped develop them so we know what gets approved and what doesn't.
Fewer Revisions
Our content consistently meets SBD’s high brand standards. Our process sets us apart from our competitors.
Trusted by Teams
We’re a go-to resource for licensees who need speed, quality, and compliance.
Full Spectrum Creative
From strategy and concept to final delivery, we handle it all in-house.
Up to 4x
Faster Approvals
Brand
Consistency
Full-Service
Creative Team
SBD Preferred
Agency
Ease of Licensing
What We Provide
We deliver high-impact creative built specifically for SBD licensees.
We pride ourselves on being an extension of your team.
What this includes:
Photo & Video Production
From product hero photos to branded videos, we create images that sell and always align with SBD brand standards.
E-Commerce Content
A+, B+, and product page content formatted for Amazon, Home Depot, Lowe's, and most other retailers.
Packaging & Branding
Custom retail packaging, DTC-ready artwork, and branded systems tailored to your product line.
Marketing Support
Sales decks, tradeshow displays, POP, brochures, manuals, and launch assets designed to impress.
Simplify the Process with a Proven SBD licensee agency
How it works
We’re your creative partner who understands the full Stanley Black & Decker ecosystem. Our workflow is fast, flexible, and tailored to your business.
- We’re fluent in SBD’s brand requirements
- Our team scales with your needs—from one product to a full rollout
- We adapt quickly to feedback and provide clear next steps at every turn
- We manage every part of the creative process, so you don’t have to
Want to see some of our SBD award-winning videos?
See why we're the most trusted resource for content creation for Stanley Black & Decker licensees.
The Process, Simplified
Adhering to Stanley Black + Decker standards can be very time-consuming and costly if you don't hit the standard. Since we've worked with Stanley Black + Decker for over 22 years, we know the standards like the back of our hand and can save you tons on re-shoots, re-edits, and redos if you don't know how to hit the standard.
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Kickoff & Brief
Tell us what you need-- products, retail platforms, deadlines, We'll align fast and get the ball rolling.
Quote & Timeline
We scope the work and deliver a clear budget and schedule- no surprises. Retainers are offered as a great option for continuous work.
Create & Review
We get to work, hitting key milestones and refining based on your feedback.
Approval & Delivery
Final content is approved through the SBD licensing team, then delivered polished, formatted, and ready for immediate upload to retailers.
